Kelsey Elder
Fonts   Gravity Racer
  Labore
  Meager
Tools    Glyphs Scripts  Letter.Matter
Projects   Rare Books & Ancestral Machines  Coterie Baby   A2Z: Learning through LEGO®   Emmett Till Memory Project  Melting Metal   Second Shift Autowerks   Dead Bird Letters   Greeting Cards   Ameri-Candied Dreams
Teaching   Teaching-Type.com   Design Incubation:
    Design Educator Award  ATYPI Brisbane:
    Typographic Gravity Racers   TypeCon Portland: 
    Teaching Type As The Final Frontier 
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Coterie

Under the direction of in-house team:

Yelena Avanesova 
(Creative Director)

Ro Gingrich 
(Assistant Art Director)

Aimee Brodeur 
(Director of Operations, Brand & Creative) Working alongside Coterie’s in-house design team, I was hired to create a new logotype for the baby company’s rebranding, which launched in the fall of 2023. The project’s scope began with a logotype and was extended in 2025 to include a monogram. Both the logotype and monogram were drawn as variable fonts with an optical size axis, allowing the team to effortlessly apply them to a range of outcomes, big and small...  And across a range of mediums, from print to pixel.

Examples of applications by the in-house team are shown below.







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