✎ Kelsey Elder
type + tech + teaching

is a typographer and educator based in Pittsburgh, PA. When he’s not teaching at Carnegie Mellon University, crafting letters, and/or tinkering on a press, you’ll most likely find him hanging out with his cats.

about
contact
teaching-type.com


① Recent Projects
Variable
teaching

Gravity Racers typeface + tool
Labore VT
typeface

Emmett Till Memory Project
design advisor

Coterie Baby
logotype + monogram

Melting Metal
publication

Second Shift Autowerks
identity

Meager
typeface

Letter Matters
programming

Dead Bird Letterstranscription + setting
Cards for Loved Oneslettering + illustration
Ameri-Candied Dreamssupergraphics






Coterie

Under the direction of Coterie’s in-house team:

Yelena Avanesova 
(Creative Director)

Ro Gingrich 
(Assistant Art Director)

Aimee Brodeur 
(Director of Operations, 
Brand & Creative)
Working alongside Coterie’s in-house design team, I was hired to create a new logotype for the baby company’s rebranding, which launched in the fall of 2023. The project’s scope began with a logotype and recently extended to include a monogram which will be launched with an upcoming product line in 2025. Both the logotype and monogram were drawn as a font with an optical size scale; allowing the team to effortlessly apply it to a range of outcomes big and small.






Comparison:




Examples of Application: