✎ Kelsey Elder
type + tech + teaching

is a typographer and educator based in Pittsburgh, PA. When he’s not teaching at Carnegie Mellon University, crafting letters, and/or tinkering on a press, you’ll most likely find him hanging out with his cats.

about
contact
teaching-type.com


① Recent Projects
Variable
teaching

Gravity Racers typeface + tool
Labore VT
typeface

Emmett Till Memory Project
design advisor

Coterie Baby
logotype + monogram

Melting Metal
publication

Second Shift Autowerks
identity

Meager
typeface

Letter Matters
programming

Dead Bird Letterstranscription + setting
Cards for Loved Oneslettering + illustration
Ameri-Candied Dreamssupergraphics





Second Shift Autowerks

identity

Second Shift Autowerks is a neighborhood garage located in St. Cloud, Minnesota, that specializes in the repair, restoration, and performance of European cars. I was hired to create a scalable identity system and apply it across various items required by the owner for the grand opening. This included signage, garage door decals, business cards, customer-facing branded merchandise, and a t-shirt uniform for employees that incorporates their names.